MY APPROACH TO COMMUNICATIONS
HOW I THINK ABOUT COMMS
Whether the work is internal or external, the same principles apply: know what you're trying to say, know who you're saying it to, and hold the work to a high bar.
THE QUESTIONS I START WITH
Who are the heroes in this story, and what makes their experience worth sharing?
What does success look like, and how will you know when you've achieved it?
How do your people—employees, customers, audiences—get the information they need to do their best work or make their best decisions?
WHAT THIS LOOKS LIKE IN PRACTICE
At Shopify, it meant rethinking the global Town Hall to better reach a distributed workforce, hosting the News Desk at the annual conference to bring remote employees into the room, and running external campaigns from a Tinder partnership to a global economic impact report that connected the brand to something bigger than the product.
The throughline across all of it: communications works when it respects the audience's intelligence, earns their attention, and gives them something worth reading.
See my past comms work