COMMS PROJECTS
SHOPIFY TOWN HALL
I led strategy and production for Shopify’s weekly Town Hall, livestreamed every Friday to employees around the world. I owned the editorial calendar and wrote, produced, and hosted both live and pre-recorded video segments.
To increase participation, I partnered closely with the executive team to identify and elevate the most important narratives across the company. I also led a full revamp of the program, introducing a seasonal format and localized streaming events. The result was a more inclusive experience that better represented employees regardless of location.
My approach to internal comms
HOSTING THE NEWS DESK
For two consecutive years, I hosted the News Desk as part of Shopify’s annual employee conference. Streamed alongside main-stage programming, the News Desk brought interviews with company leaders, including the CEO, to remote employees across the globe.
With the goal of engaging remote employees in a fun (jackets!) and meaningful way, the News Desk created a distinct experience for those who couldn’t attend in person, meeting employees where they were and making them feel part of the event.
A HOLIDAY PARTY FOR ENTREPRENEURS
I led communications for the “Holiday Party for Entrepreneurs,” hosted by Shopify and Martha Stewart.
Alongside the event itself, we produced media walkthroughs and interviews that highlighted the power of entrepreneurship to change lives—and the work it takes to build and grow a brand.
LOVE AT FIRST SALE
To build reputation with a consumer audience, we commissioned a survey on dating and entrepreneurship and partnered with Tinder to spotlight the story of two entrepreneurs who met on the app and successfully built a business together.
By filling a gap in existing media coverage, we told a fun, heartwarming story that connected the Shopify brand with the unifying power of entrepreneurship.
THE SHOPIFY EFFECT
I project-managed communications for The Shopify Effect, a campaign highlighting the global economic impact of businesses on the Shopify platform. We commissioned a comprehensive economic study and brought the findings to life through stories of small businesses around the world.
Built around a cohesive visual system, the campaign emphasized the interconnected and deeply personal nature of the Shopify ecosystem—showing how local businesses create meaningful impact in their communities, and beyond.
THE GIFT BETTER GUIDE
I led the influencer workstream for this social and brand campaign, designed to make it easier for consumers to support local, independent businesses during the holidays.
Featured in the Shop app, shoppers could browse 150+ hand-selected gifts curated by influencers and creators. During Black Friday Cyber Monday we also offset 100% of shipping emissions for every participating brand.