COMMS PROJECTS
MY WORK AT STRIPE
My work spans strategy and craft: developing content metrics, setting the editorial bar, and writing and editing content that translates complex topics for a global workforce. Good internal communication doesn't happen by accident. It's built.
SHOPIFY TOWN HALL
I led strategy and production for Shopify's weekly global Town Hall — livestreamed every Friday to employees worldwide. I owned the editorial calendar, wrote and hosted both live and pre-recorded segments, and worked closely with the executive team to surface the narratives that mattered most.
To address participation gaps across time zones and geographies, I redesigned the program's format: introducing a seasonal structure, localized streaming events, and a production approach that made remote employees feel like participants, not an afterthought. The result was a more inclusive, higher-engagement program that better reflected the global company Shopify was becoming.
My approach to communications
HOSTING THE NEWS DESK
For two consecutive years I hosted the News Desk at Shopify's annual all-employee conference — a live broadcast running alongside main-stage programming, bringing interviews with company leaders (including the CEO) directly to remote employees around the world.
The goal was deceptively simple: make people who weren't in the room feel like they were. The News Desk did that through genuine conversation, fast-moving segments, and the kind of candid access that remote employees rarely get. Yes, we wore jackets.
A HOLIDAY PARTY FOR ENTREPRENEURS
I led communications for a co-branded event with Martha Stewart, a holiday party celebrating entrepreneurs, hosted by Shopify.
Beyond the event itself, we produced media walkthroughs and editorial content that framed entrepreneurship as a transformative force: not just a career path, but a way of changing your life. The campaign reached a consumer audience and reinforced Shopify's position as the platform behind the most creative entrepreneurs.
LOVE AT FIRST SALE
To build Shopify's reputation with a consumer audience, we commissioned a survey on dating and entrepreneurship and partnered with Tinder to spotlight two entrepreneurs who met on the app and built a business together.
The story found a gap in existing coverage: the overlap between personal ambition and romantic connection. It was a fun, human story that connected the Shopify brand with something bigger than commerce.
THE SHOPIFY EFFECT
I project-managed communications for The Shopify Effect, a campaign built around an original economic study quantifying the global impact of businesses on the Shopify platform. The findings were significant: 36 million jobs and $307 billion in economic activity in 2020 alone.
We brought those numbers to life through the stories behind them: small businesses and the communities they anchor. Built around a cohesive visual system, the campaign made the case that local business isn't a charming side story. It's the economy.
THE GIFT BETTER GUIDE
I led the influencer workstream for the Gift Better Guide, a social and brand campaign helping consumers shop small and independent during the holiday season.
Featured in Shopify's Shop app, the guide offered 150+ hand-curated gifts selected by influencers and creators. During Black Friday Cyber Monday, Shopify offset 100% of shipping emissions for every participating brand.